Marketing – The Never Ending Story

I usually don’t write about my childhood stories, but this morning I was inspired by a dear friend who saw a picture of me at 10 years old. How far back does that go! My father was an entrepreneur, although I don’t know if he knew what the word meant. A self taught man, there was nothing he...

My Favorite Things

Labor Day Weekend has always marked the beginning of something new for me; a new season; a new school year; the new year to come in only 4 months (!) Amazing! When I was a therapist, this was also my favorite time of the year ( after Christmas).  I never really knew why, and it didn’t seem important...

Marketing With Audio and Video

As competition online becomes more keen, it becomes more and more important to reach prospects and customers personally.  That means not only mixing up your marketing mix but also letting your prospects and customers get to know you more personally.  With your new Find-a-Therapist.com listing, you can now...

Anatomy of a Sale

Let’s call the client Sandy. She was first referred to me by an instructor in the professional training program she was taking. (Hint #1: Develop referral partnerships with people who serve your clients.) Sandy called me in March to inquire about becoming a coaching client. (Hint #2: Referred clients are...

Tending the Garden

“In my garden there is a large place for sentiment.  My garden of flowers is also my garden of thoughts and dreams.  The thoughts grow as freely as the flowers, and the dreams area as beautiful.” – Abram L. Urban For the last several weeks I’ve been thinking of gardening. As a...