Currently Browsing: Marketing

My Favorite Things

Labor Day Weekend has always marked the beginning of something new for me; a new season; a new school year; the new year to come in only 4 months (!) Amazing! When I was a therapist, this was also my favorite time of the year ( after Christmas).  I never really knew why, and it didn’t seem important...

Confronting Child Sexual Abuse

Child sexual abuse is a significant problem in our society. Many studies have estimated that an alarming 12 to 25% of girls and 8 to 10% of boys experience some form of sexual abuse prior to the age of 18 years. Other studies have suggested that these figures may even be an underestimate and that as many as...

Marketing With Audio and Video

As competition online becomes more keen, it becomes more and more important to reach prospects and customers personally.  That means not only mixing up your marketing mix but also letting your prospects and customers get to know you more personally.  With your new Find-a-Therapist.com listing, you can now...

Working With The Media

Whenever you are lucky enough to work with the media, remember the Boy Scout Motto, “Be Prepared.” Do your homework in advance, research your topic, ( of course if it’s yours you should know it inside and out.)   One trick I learned is to prepare a set of questions and quiz myself on them and practice...

Anatomy of a Sale

Let’s call the client Sandy. She was first referred to me by an instructor in the professional training program she was taking. (Hint #1: Develop referral partnerships with people who serve your clients.) Sandy called me in March to inquire about becoming a coaching client. (Hint #2: Referred clients are...

What To Expect From Therapy

What To Expect From Therapy Many of us enter therapy hoping to get some quick relief from the distress that we are experiencing. We are aware that therapy is costing us a lot in terms of time, money, and energy and we want to see some immediate results, especially when we are in pain. It is important that...

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